Growing personally and professionally is #LifeAtTheStream
I’ve had the privilege of calling WordStream home for a little under two-and-a-half years now, and I’ve grown to appreciate the opportunities it provides to give back to the community. …
Digital Marketer
I’ve had the privilege of calling WordStream home for a little under two-and-a-half years now, and I’ve grown to appreciate the opportunities it provides to give back to the community. …
Jan. 31 marked the cutoff date for creating standard text ads in Google AdWords. This was originally going to happen in October, but Google extended the deadline to give advertisers …
You might have been told that PPC and content marketing are enemies, that they go together like ice cream and mayonnaise. That couldn’t be further from the truth. Mixing PPC …
Targeting the right keyword is tricky. It’s part art, part science and part magic. At the end of the day, a good keyword needs to correctly articulate what your audience …
A computer desktop has starting point, a series of folders and subfolders, and ultimately a desired location or file. A website has the same qualities. One distinction is that while …
In the year 1900, ad agency Lord & Thomas introduced a novel element to its advertising services: behavioral impact research. Clients were asked to provide mail-order and sales-fluctuation records for …
I like to think I am quick to embrace new technology, but admittedly there was a time when I thought Google Tag Manager (GTM) wasn’t worth the effort. I was …
As a digital marketer, a lot of what I do revolves around consultancy, and filtering trends, techniques, and technologies into impacting my clients’ bottom lines. My clients rely on me …