Growing personally and professionally is #LifeAtTheStream
I’ve had the privilege of calling WordStream home for a little under two-and-a-half years now, and I’ve grown to appreciate the opportunities it provides to give back to the community. …
It’s February: Are You Using Expanded Text Ads Yet?
Jan. 31 marked the cutoff date for creating standard text ads in Google AdWords. This was originally going to happen in October, but Google extended the deadline to give advertisers …
4 surefire strategies for mixing PPC and content marketing
You might have been told that PPC and content marketing are enemies, that they go together like ice cream and mayonnaise. That couldn’t be further from the truth. Mixing PPC …
How to find out what your audience is actually searching for
Targeting the right keyword is tricky. It’s part art, part science and part magic. At the end of the day, a good keyword needs to correctly articulate what your audience …
When to use subdomains: 3 reasons for them (& a few against)
A computer desktop has starting point, a series of folders and subfolders, and ultimately a desired location or file. A website has the same qualities. One distinction is that while …
How to calculate the bottom-line value of your blog
In the year 1900, ad agency Lord & Thomas introduced a novel element to its advertising services: behavioral impact research. Clients were asked to provide mail-order and sales-fluctuation records for …
Google Tag Manager makes executing online marketing strategies a snap
I like to think I am quick to embrace new technology, but admittedly there was a time when I thought Google Tag Manager (GTM) wasn’t worth the effort. I was …
Analytics spam referral traffic: How it got there & how to remove it
As a digital marketer, a lot of what I do revolves around consultancy, and filtering trends, techniques, and technologies into impacting my clients’ bottom lines. My clients rely on me …